Thoughts, strategies, and news on creator partnerships and influencer marketing.
Getting your first brand deal can feel like a chicken-and-egg problem. You need brands to notice you. But it feels like brands won't notice you until you've already worked with brands. The good news is that you don't need 100,000 followers.
A travel brand trip can look simple from the outside. Invite a few creators. Fly them somewhere. Let them make content. But there’s a lot more going on behind the scenes. When done well, an influencer trip isn't just a free vacation for creators.
You found the creators. You paid for the content. The posts went live. And then… not much happened. If that sounds familiar, it doesn't necessarily mean influencer marketing doesn't work for your travel brand. Sometimes the problem is the campaign itself.
A travel sponsorship can look great in the first email. The brand is offering a free hotel, a paid trip, or a nice fee. It sounds like an easy yes. But sometimes the problem isn't the rate—it's everything that comes with the deal.
Finding influencers is easy, but finding the right ones is hard. A creator can have 200,000 followers and still be a poor fit for your brand. Another with 20,000 followers might have exactly the audience you want. Here is how to tell the difference.
There are a lot of influencer marketing platforms now. Some help you find creators. Others handle outreach, campaign management, payments, affiliate tracking...