Most eSIM campaigns have the same problem.
The creator arrives in a new country, pulls out their phone and says:
“I used [Brand] to stay connected while traveling. Use my code for 10% off.”
It explains the product. It doesn't necessarily make anyone care about it.
For travel creators, the internet connection isn't the story. The trip is the story.
So instead of asking a creator to advertise an eSIM, we'd make the eSIM part of something the audience already wants to watch.
We'd challenge a travel creator to spend 24–48 hours in a new city while intentionally avoiding hotel Wi-Fi, public Wi-Fi, and expensive roaming.
Their only connection: the eSIM.
But this isn't presented as a product demonstration. It's a travel challenge. The creator has to use their phone to:
If the connection fails, the challenge gets harder. If it works, the audience barely notices the technology. And that's the point. The eSIM becomes the invisible thing making the trip possible.
An eSIM is difficult to make exciting. Nobody wakes up thinking: “I want to watch someone install an eSIM.”
But people will watch someone trying to navigate Tokyo at midnight. They'll watch someone accidentally get off at the wrong train station, or try to find a restaurant in a neighborhood they've never visited.
The product sits underneath the story. Instead of interrupting the content, it enables it.
We wouldn't simply look for the biggest travel creator available. We'd look for a creator whose audience already watches them figure things out while traveling.
Their audience follows them for destinations, itineraries, experiences, and travel decisions — not just lifestyle content.
The creator should be comfortable being lost, confused, spontaneous, or imperfect. A highly polished travel commercial would actually work against the idea.
Follower count matters less than whether the audience contains people who are actually planning trips.
Prioritize creators who can turn “I missed my train” into “I have 17 minutes to figure out how to get across the city.” The creator shouldn't suddenly sound like a salesperson.
We'd build the campaign around one hero video:
The first few seconds establish the challenge. No long introduction. No logo animation. No explanation of the eSIM. Just:
“For the next 48 hours, if I lose internet, I'm on my own.”
The creator reaches the airport, turns on their phone: “Normally this is where I start hunting for airport Wi-Fi. Not today.” Quick screen recording. eSIM activated. Back to the trip. No hard sell.
The content creates the attention. The landing page converts it.
Instead of sending viewers to a generic homepage, we'd build a simple campaign landing page:
Select your destination → See available eSIM plan, price, coverage, activation instructions, creator's code & clear CTA: Get Connected Before You Land →
We separate the campaign into three stages:
Phase 1: One Creator · One destination · One hero concept · One clear CTA.
Phase 2: Test creative variations & hooks.
Phase 3: Once we know which angle converts, replicate across creators and destinations.
Let us pair your product with handpicked creators and custom campaign angles.
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